Leaping Bunny Poll Results

The Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program, which is chaired by the American Anti-Vivisection Society, commissioned a survey to determine consumers’ true feelings about animal testing. The poll found that the majority of shoppers want to purchase cruelty-free items.

Of the 1,050 people surveyed, 67% agree that companies should not test products like cosmetics and dish detergent on animals. In fact, three of four women feel this way. Additionally, such compassionate attitudes can help determine consumer shopping choices, as 60% of respondents are more likely to buy products that have not been tested on animals, whereas one out of ten are less likely to buy them.

How do consumers know if a product is truly cruelty-free? The survey revealed that 67% of shoppers are more inclined to trust an independent third party like the Leaping Bunny Program, compared to one of five trusting a company’s own claims about its animal testing policy. This is important, since the U.S. Food and Drug Administration does not regulate the term “cruelty-free,” and companies can make any animal testing claims they wish on their packaging and websites.

Leaping Bunny, on the other hand, manages its program with a strict definition of “cruelty-free,” meaning that no ingredients, formulations, or finished products may be tested on animals. A company, its manufacturers, and ingredient suppliers all make the same pledge to eliminate animal testing from the company’s products, ensuring them to be 100% free of new animal testing. leaping Bunny has nearly 400 cruelty-free companies on its list, and all must be open to independent audits and renew their commitments annually.

For more information about the Leaping Bunny Program, or to view the Compassionate Shopping Guide, visit www.leapingbunny.org. If you’re ready to Take the Leap to Cruelty-Free Products, sign our pledge at www.leapingbunnypledge.org.
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